LCBO’s year-round Check 25 program is a core responsible
retailing program that helps prevent sales to minors by checking the ID
of anyone who looks under 25. Materials now in our stores feature the
tagline “25 or younger? Have your I.D. ready” to build
further awareness among customers of our policy and to help ensure that
alcohol is not sold to minors.
In Ontario, it’s illegal to consume alcohol before the age of 19. It’s
also illegal for anyone to supply alcohol to minors.
LCBO’s poster Responsibility
Starts Here reminds would-be purchasers that when staff have
reasonable grounds to believe someone is buying for a minor, the Liquor
Licence Act gives them the right and responsibility to refuse the sale.
PRODUCT QUALITY &
LCBO LAUNCHES NEW SWEETNESS DESCRIPTORS
LCBO recently launched a new “sweetness descriptors” program providing
useful tasting information to help customers when purchasing red and
white table wines. This program – a first for LCBO – consists of two
elements. The first is a new, science-based descriptor system that
reflects how dry or sweet a wine tastes. There are five sweetness
descriptors: Extra Dry (XD), Dry (D), Medium (M), Medium-Sweet (MS) and
Sweet (S). The second element is a listing of the actual sugar content
as grams of sugar per litre. Both of these elements are displayed on
redesigned bin tags on store shelves and in-store signs to help guide
ANNUAL FUNDRAISING RESULTS: HELPING FAMILIES AND FRIENDS WHO NEED IT MOST.
Giving Back In Our Community is our year-round, in-store fundraising campaign. Thanks to the generous donations from customers and the commitment of LCBO employees, we’re able to provide funds to support a variety of worthy causes such as the United Way Centraide, MADD Canada, four Ontario children’s hospitals and many others.
These donations help fund everything from the purchase of new medical equipment and specialized childcare to local community outreach programs, alcohol harm reduction research, and educational school assemblies.
This incredible generosity resulted in a new record fundraising total in 2013 of more than $8.2 million raised for worthy causes. Of that total, $7.7 million was raised through in-store fundraising thanks to LCBO customers.
RECORD TOTAL RAISED FOR
UNITED WAY CENTRAIDE
Thanks to the generous donations of our customers in July and October
plus the funds raised by our employees, LCBO raised a new record of
$2.84 million for local United Way Centraide branches across Ontario in