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WHAT'S NEW
 
RESPONSIBLE RETAILING & CONSUMPTION
  

CHECK 25

LCBO’s year-round Check 25 program is a core responsible retailing program that helps prevent sales to minors by checking the ID of anyone who looks under 25. Materials now in our stores feature the tagline “25 or younger? Have your I.D. ready” to build further awareness among customers of our policy and to help ensure that alcohol is not sold to minors.

For more details, click here.

  

RESPONSIBILITY STARTS HERE

In Ontario, it’s illegal to consume alcohol before the age of 19. It’s also illegal for anyone to supply alcohol to minors.

LCBO’s poster Responsibility Starts Here reminds would-be purchasers that when staff have reasonable grounds to believe someone is buying for a minor, the Liquor Licence Act gives them the right and responsibility to refuse the sale.

  

PRODUCT QUALITY & SAFETY
  

LCBO LAUNCHES NEW SWEETNESS DESCRIPTORS

LCBO recently launched a new “sweetness descriptors” program providing useful tasting information to help customers when purchasing red and white table wines. This program – a first for LCBO – consists of two elements. The first is a new, science-based descriptor system that reflects how dry or sweet a wine tastes. There are five sweetness descriptors: Extra Dry (XD), Dry (D), Medium (M), Medium-Sweet (MS) and Sweet (S). The second element is a listing of the actual sugar content as grams of sugar per litre. Both of these elements are displayed on redesigned bin tags on store shelves and in-store signs to help guide customers.

For more information, click here.

  

ENVIRONMENTAL SUSTAINABILITY
  

LCBO 2011-2012 SUSTAINABILITY REPORT

LCBO launches its second sustainability report outlining the organization’s environmental strategy, activities and accomplishments.

To view the report, click here.

  

BAG IT BACK

The Ontario Deposit Return Program has one simple goal: to help protect the environment by diverting LCBO beverage alcohol containers from landfill.

For more information, click here.

  

ANNUAL FUNDRAISING RESULTS:
HELPING FAMILIES AND FRIENDS WHO NEED IT MOST.

Giving Back In Our Community is our year-round, in-store fundraising campaign. Thanks to the generous donations from customers and the commitment of LCBO employees, we’re able to provide funds to support a variety of worthy causes such as the United Way Centraide, MADD Canada, four Ontario children’s hospitals and many others.

These donations help fund everything from the purchase of new medical equipment and specialized childcare to local community outreach programs, alcohol harm reduction research, and educational school assemblies.

This incredible generosity resulted in a new record fundraising total in 2013 of more than $8.2 million raised for worthy causes. Of that total, $7.7 million was raised through in-store fundraising thanks to LCBO customers.

 

  

RECORD TOTAL RAISED FOR
UNITED WAY CENTRAIDE IN 2012

Thanks to the generous donations of our customers in July and October plus the funds raised by our employees, LCBO raised a new record of $2.84 million for local United Way Centraide branches across Ontario in 2012.

For more details, click here.

 

  

LCBO PROVINCIAL CHARITY
DONATION BOX PROGRAM FOR 2014

LCBO is pleased to announce the charitable organizations participating in the Provincial Donation Box Program in LCBO stores in 2014.

For more details, click here.

   

 
     
 

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